Running a winery is not for the faint of heart. It takes business savvy, creativity, gumption and a keen understanding of the beverage marketplace. If you are just starting out, or wanting to break through to the next level, you can benefit by having a seasoned business partner in your camp.
Metz & Associates has decades of experience in this uniquely challenging and increasingly competitive market. We can help in all aspects of running a winery, including:
Your tasting room is the most important sales asset you have. Your wine club is the most valuable annuity you can possess. Are yours performing at peak? We can evaluate the effectiveness of your tasting room and your wine clubs, and offer comprehensive assistance in improving their ROI.
Is your website e-commerce enabled? Can you readily manage your clubs, target your high value customers with customized offers of special incentives at checkout? If not, we can help you harness the power of an online storefront.
Staff training is our specialty, realizing that tasting room personnel are critical to your bottom line. We also can train your outside sales representatives and brokers. We ensure all your employees and ambassadors are consistent on messaging and can articulate your unique story.